Success Story - Bacardi

Their Challenge:
During the cricket World Cup finals in Goa, Bacardi wanted to advertise on the grounds or stands. However, not only were the advertisement rates exorbitant, but there was in fact no ad space left.

Our Solution:
In our strife to create something quick, effective& out of the ordinary, we purchased a couple of dozen tickets for the grand finals in a prominent location in the stands. We then printed T-shirts with the letters B, A, C, A, R, D, I, and got seven models to wear them; the remainder of the tickets were used for a Goa Brass Band that cheered our team on through the game. To foster participation and team spirit, we gave away Bacardi goodies every time our team scored.

Our effort was a ton of fun for everyone, and the Bacardi girls got more media coverage than any other advertiser on the stands, with even the game commentators adding their quips on national television. And all of this cost our client, less than a tenth of the price of a basic 20 foot advertisement.

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